By 2015, Aéroports de Paris hopes to have become Europe’s leading airport retailer in terms of economic performance, innovation and customer satisfaction. To achieve that goal, the Group has chosen a unique positioning: «Paris, capital of creation,» centred on 3 key product families (Beauty, Fashion and Accessories, Gourmet Foods and Art de Vivre), combined with the development of tailored concepts and a strategy that is heavily focused on brands, especially French ones. The Group plans to invest between 140 and 150 million euros in its retail activities between 2011 and 2015.
THE AIRPORTretAil BUSineSS
The economic model of Aéroports de Paris Group is structured around 4 core activities:
- engineering and operations of foreign airports
- real estate
- airport retail business and services.
WHAT IS THE AIRPORT RETAIL BUSINESS?
It refers to all revenue connected with retail activities, such as bars, restaurants and all the shops, as well as the services linked to car parks, car hire firms, bureaux de change, etc. The airport retail business includes the activities of the three joint ventures created with major players in the sector, two in the field of commercial distribution at airports (Société de Distribution Aéroportuaire and Relay@ADP, both created with Lagardère), and the third in the field of advertising (Média Aéroports de Paris, created with JCDecaux Group).
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